Jule Friedel – UX/UI Design | Portfolio & Case Studies

Barmer Redesign

An approach on redesigning a health insurance web app to built an responsive and intuitive experience.

UI Design, Branding, Responsive Design Accessibility

LittleJungle Onlineshop

A simple online shopping experience that makes checkout easier, keeps your customers, speeds up refunds and makes transparency a normal part of the service.
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IA, Product Strategy, UI Design, Responsive Design

Explore The Story

Jule's marketing background gives her a valuable strategic perspective, allowing her to balance user needs with business goals.

Samara Khoudari

Freelance Senior Product Designer

In combination with her ambition and sense of humor, Jule's thirst for knowledge and courage to share her ideas made her a valuable member of our team.

Christina Schoofi

Senior Account Manager at muehlhausmoers

Jule brings both strategic thinking and user empathy to her designs — any company would be lucky to have her on board.

Oscar Garcia

Team Lead Product Design at LucaNet

She consistently pushed herself to go a step further — testing alternatives, polishing details, and exploring user needs with curiosity.

Evi Graner

Freelance Senior User Experience Designer

There is more to see!

Olive App

App Design of a compassionate, low-effort energy tracking experience that helps users recognize patterns without constant manual input and feels emotionally safe.

Research, IA, UI Design, Testing

Explore The Story

Staffbaze

3 day design challenge on designing a SaaS HR-Dashboard to simplify processes and allow HR teams to finally focus on what matters most: people.

Iteration, Feature Strategy, UI Design, Testing

Explore The Story

I’m a UX and UI designer with a background in marketing and communication, where I learned how to truly understand audiences and craft messages that resonate. This experience taught me the importance of listening closely and recognizing people’s real needs.

Over time, I realized I wanted to go beyond storytelling. I didn’t just want to communicate messages — I wanted to shape the experiences that make people’s lives easier and more meaningful. That’s what led me into UX and UI design.

2025 Studying UX Design at CareerFoundry
2023 Public Relation Manager
2020 Social Media Manager
2017 Bachelor of Cultural Studies

I

create

shape

rethink

products

that solve real problems.

Olive App

Staffbaze

If you’re working on a digital product that needs to be more user-friendly, supportive, or simply human – I’d love to talk to you!