Jule Friedel – UX/UI Design | Portfolio & Case Studies

Person holding a smartphone with a healthcare app open beside a bicycle handlebar.

Barmer Redesign

An approach on redesigning a health insurance web app to built an responsive and intuitive experience.

UI Design, Branding, Responsive Design Accessibility

Hand holding a smartphone displaying a close-up image of a green cannabis plant.

LittleJungle Onlineshop

A simple online shopping experience that makes checkout easier, keeps your customers, speeds up refunds and makes transparency a normal part of the service.
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IA, Product Strategy, UI Design, Responsive Design

Explore the Story

Smartphone on a desk displaying a gardening app with a fence, trees, sunflower, watering can, and a sign that reads 'The Shed.'

Olive App

App Design of a compassionate, low-effort energy tracking experience that helps users recognize patterns without constant manual input and feels emotionally safe.

Research, IA, UI Design, Testing

Explore the Story

Modern workspace with a Dell monitor displaying a staff management dashboard, a laptop connected to an orange external drive, a potted snake plant, and office supplies on a light wooden desk.

Staffbaze

3 day design challenge on designing a SaaS HR-Dashboard to simplify processes and allow HR teams to finally focus on what matters most: people.

Iteration, Feature Strategy, UI Design, Testing

Explore the Story

Jule's marketing background gives her a valuable strategic perspective, allowing her to balance user needs with business goals.

Woman with curly hair in a bun wearing a black button-up shirt, standing outdoors with buildings in the background.

Samara Khoudari

Freelance Senior Product Designer

In combination with her ambition and sense of humor, Jule's thirst for knowledge and courage to share her ideas made her a valuable member of our team.

Smiling woman with dark brown hair wearing a textured navy blue long-sleeve top, leaning on the back of a white chair against a light gray background.

Christina Schoofi

Senior Account Manager at muehlhausmoers

Jule brings both strategic thinking and user empathy to her designs — any company would be lucky to have her on board.

Man with folded arms wearing a white t-shirt and sunglasses hanging on the collar, standing outdoors in front of a blurred urban building.

Oscar Garcia

Team Lead Product Design at LucaNet

She consistently pushed herself to go a step further — testing alternatives, polishing details, and exploring user needs with curiosity.

Black and white close-up portrait of a smiling woman with long hair against a dark background.

Evi Graner

Freelance Senior User Experience Designer

There is more to see!

Person with short dark hair, clear eyeglasses, lip piercing, and small hoop earrings, wearing a black turtleneck.

Hi, I'm Jule!

With a background in marketing and communication, I learned how to understand audiences deeply and create messages that resonate.I moved into UX and UI design to go beyond storytelling — to shape the experiences behind the message.

Today, I design products that make people’s lives easier, clearer, and more meaningful.

Smartphone screen with three rounded rectangles containing text: 'Design Philosophy: If it isn’t good yet, you need to test more✨', 'Last Mistake: To name and organize my frames later…', and '∞ Asked: “And what exactly is UX?”'.

I design Interfaces that delight users. So brands can shine.

Olive App

Staffbaze

Hi, I'm Jule!

If you’re working on a digital product that needs to be more user-friendly, supportive, or simply human – I’d love to talk to you!